Response of Focus Group Feedback

This post talks about our groups response to what was said to us from our focus group in terms of the ideas we had for our music video.

When we went to pick out a focus group, we decided on there being 3 individuals as they would be a sense of majority rules if there was a point when the group were deciding whether or not certain ideas we had for our music video were good or bad. Also, even though our target audience are females between the ages of 16-21, we thought it would be good to have 1 male in the focus group so we can see whether or not our music video would attract a male audience.

The focus group liked the ideas we had for our music video and so that reassured us that we were going along the right lines. The ideas we told them weren't overboard and they coincide with the actual meaning behind the lyrics of our chosen song.
As they liked our ideas, there wasn't much feedback when we had asked them if there was anything from our ideas that they would develop or change or if there was anything in general we could do to improve our music video overall.

They one thing they had told us was to not get carried away with our ideas and to keep it simple and understandable so we don't lose the meaning behind the song and so we don't exaggerate it too.